TASUKI Connecting the Past to Our Future. Daiichigousei Co., Ltd.(DGK) is committed to preserve cultural heritage, convey its soul to the public and play the role of button (TASUKI) to succeed the heritage to the future.

Our goal is to serve for all the men and women who work to succeed cultural heritage and artifacts to the future.

We at Daiichigousei Co., Ltd. (DGK) created the TASUKI brand with our wholehearted desire that our products and services play the role of “sash” to have people feel the soul of cultural properties and of “baton” to relay it to people on hand to hand in the future.

People at our company have been diligently improving the TASUKI products and services by remembering our mission – “We contribute to people’s mutual understanding of individual hometowns and nations through their respective cultural heritage and artifacts by preserving, displaying and relaying them from generations by generations so that they can always feel such cultural properties so close to them”.

Under the paradigm of “globalization”, some set of values tend to instantaneously prevail through the world by the media and internet over local cultural values.  On the other hand, people also realize that the faster the wave of “globalization” comes, the more their individual identities and roots become important.

DGK believes that the soul of cultural heritage and artifacts – if felt deep by heart- have the power to bring to the people in the world confidence and pride of individual identities and local histories as well as of their hometowns and nations.

DGK is committed to reviving such soul back from cultural heritage through our products and services of preserving, displaying and relaying functions with our strong belief in the value of cultural properties to the communities and nations where they were excavated..

It is our great hope and pride that we can continuously contribute to and turn a light on inside of all of our partners, namely the people who are every day doing hard work in the fields to restore and succeed the heart of ancient craftworks.  For that purpose, we will carefully listen to partners’ needs and demand and continue R&D of technologies, products and solution services to go beyond their expectations!

 

Relaying you and cultural heritage to the future

Daiichigousei Co., Ltd.(DGK) is committed to preserve cultural heritage, convey its soul to the public and play the role of baton (TASUKI) to succeed the heritage to the future.

Button to PASS the Soul of the Heritage to the Future Preserve cultural heritage from the past, convey it to the public, and pass the button of its soul to the future
Button to DELIVER the Properties throughout the World Deliver cultural properties throughout Japan and the world to share the inspiration

Button to PROMOTE Japan’s Technologies Promote Japan’s unique technologies for excavation up to display to be a global standard

Button to NETWORK Customers, the Public and DGK Network with each other the people who share the core value of cultural heritage

Button to Provide SUPPORT from the birth of the Heritage Provide support by DGK’s products and services from excavation through preservation up to display to the public

Where does the logo 襷 come from? Chinese character is a hieroglyphic character and this hieroglyph like character is evolved to its modern Chinese character of “襷(pronounced TASUKI)” for our use now. The notion and meaning of “襷” were passed through the succession of the characters from its hieroglyphic one to the modern character. “襷(TASUKI)” is a narrower cloth band version of sash and it has basically two usage. One is to tuck up the sleeves of kimono so that people wearing it can use hands freely. The other function is a sort of button for long‐distance relay road racean “ekiden runners”. The TASUKI brand represents our desire to continuously contribute to the value of cultural heritage and artifacts and its succession.◆Why is the logo 襷 so colorful? As you see, the logo uses six colors. They represent the six categories of cultural properties that Japan’s Law for the Protection of Cultural Properties as follows: Red for Tangible Cultural Properties Light blue for Intangible Cultural Properties Brown for Folk Cultural Properties Purple for Monuments Green for Cultural Landscape Dark blue for Traditional Architectures
TASUKI Connecting the Pas to Our Future.
Where did the Chinese character “襷” come from? This Chinese character is an assembly of three different Chinese characters, “衣” meaning clothes, “與” meaning giving, and “手” meaning hands. This particular Chinese character was invented in Japan because there was no such notion in China. DGK chose this character as its brand with its desire to “give hands” to partners to sustain the succession of cultural heritage and artifacts.◆Why is not TASUKI? Our English logo of “TASKI”’s I is tilted instead of vertical. It is a kind of accent of our English logo representing our desire to also put our accent to the value of cultural heritage. Besides, the tilted shape(“ / ”) inspires 襷(TASUKI), a narrower cloth version of sash.
What is the origin of the word TASUKI? “TASUKI” is the noun of the verb “TASUKU”, which means “help”, “assist” and “serve”. Our brand name reflects our state of mind that we love to help, assist and serve.◆Why does the slogan mean? Our brand logo is clearly accompanied by our slogan “Connecting the Past to Our Future”. This shows not only our desire but simultaneously conveys our message to whomever see this logo. We hope that this message is shared and conveyed as many people in the world as possible.